Hello There! I’m Wendy

A Creative + Marketing Professional

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Multi-Skilled Specialist

Design Strategy

I’ve been pitching clearer, more concise, and easier to use websites to clients large and small, new and old for nearly twenty-five years.

Generative AI

It’s the new frontier and I’ve been working to get as much knowledge as possible regarding Generative AI and any practical applications within a corporate, fast-paced environment.

Web Design

Winner of 20 National Awards, including the Web Awards, Communicator, Hermes, Vega, Marcom, and Web Marketing Association’s Outstanding Achievement in Internet Advertising.

Mentorship

Directed design, application of industry and internal best practices, and UI/UX strategy for over 20 team members and contracted design vendors.

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Thought Leadership

I bring subject matter expertise in design, UI/UX/ADA strategies, AI innovation rollouts and governance, IP/copyright, and a working knowledge of digital marketing, content development, and project management.

Tactile Marketing

Developed new, innovative merchandise offerings, for a Twin_cities based Youth Performing Arts organization, resulting in a 260% annual revenue increase.

(nearly)

years' experience

(over)

sites designed

(won)

design awards

(drunk)

cups of coffee

Regardless of urgency, derailment, complexity or impossibility, Wendy has an extreme skillset of operating at one of thee most utmost, highest and victorious levels I’ve ever seen; one that will, rest assured, resolve and exceed any and all expectations – with the purest form of integrity.”

— Theresa Hertling, Colleague

I am a nationally award-winning creative professional

With nearly 25 years of experience in creative fields including online marketing, print, and brand management, my focus has always been on making designs intuitive, engaging, and effective. Throughout my career, I’ve honed my skills in crafting marketing strategies that not only increase client revenue but also enhance team productivity. Over the years, I’ve had the privilege of leading teams directly and indirectly, and I have dedicated much of my time onboarding employees and mentoring peers, fostering a collaborative work environment where colleagues can thrive.

In addition to my leadership roles, I’ve developed strong relationships with internal teams, vendors, sales staff, and clients. My communication skills, both verbal and written, allow me to effectively convey complex ideas about design strategy, usability, user experience, and AI implementation. By leveraging my experience and ability to connect with others, I’ve played a pivotal role in driving business success and nurturing positive working relationships across diverse stakeholders.

In my downtime, I like to spend time with my friends and family, traveling, visiting museums, great restaurants, skiing, and concerts of all kinds from dance to classical to punk. I’m an avid creative junkie who uses the great sights and sounds I find to inspire my work.

Recent Project Spotlight: Spalign.Com

The site, originally designed and launched in 2010 was in need of a fresher look that also took advantage of the advances in site design, CMS options and availability, plugin support, and performance reporting.

The corporate world can often be lacking in innovative thinking, but Wendy is the type of forward-thinker who can elevate an entire organization. Aside from being an incredibly talented designer in her own right, Wendy is relentless in her pursuit of improving upon existing best practices and pushing boundaries to not only follow current industry trends but be a torch-bearer in ushering in entirely new trends.”

— Nick Caron, Colleague

Recent Project Spotlight: Skinner law office

The challenge of this project wasn’t that the firm had very specific ideas about what they wanted to achieve with this rebranding, but rather that they were initially unavailable to the FindLaw team to assist in identifying points the firm felt needed improvement.

Occasionally, I write About The Creative process

… music, art, and life in general …