CASE STUDY

Bynum Law PLLC

Project type: website design
2020

Context / Challenges:

With this project, the firm was looking to showcase the attorney wherever possible in order to build his brand to end-users. As a full-service law firm that offers a potentially disparate range of services, using custom photos of the primary attorney allowed me to showcase him to site visitors. 

Consultation:

During our consultation, we discussed the importance of custom photos and how they can build authenticity and trust with end-users, which, in turn, can increase overall engagement and site performance.

Project Scope:

• Refine the established color scheme to ensure that it followed ADA guidelines for readability and contrast but make sure it plays into the overall Fall theme
• Bring in visual elements that speak to the overall theme of entering a new phase of life
• Craft engaging layouts and navigation throughout the site that encourages end-users to interact with buttons and links but still keeps it simple and clean