CASE STUDY

Vella, Carbone & Associates, LLP

Project type: website redesign
2022

Context / Challenges:

The goal of this project was just to create a clean and easy-to-navigate website for this upstate New York Estate Planning law firm. The firm wasn’t interested in a lot of movement or elaborate interactivity, as their target demographic consisted primarily of users over the age of 60, who may find a lot of flashy extras overwhelming. So this project became all about editing to the essentials.

The primary banner visual was selected to equally represent both the firm’s estate planning practice and to celebrate the beauty that upstate New York has to offer its residents and visitors. The early Fall seen in the images selected along with the complimentary burnt orange that I used for button and link hover states represents not just the change of seasons but also the change to the stages of life, which was an important message the form wanted to convey to end-users.

Project Scope:

• Refine the established color scheme to ensure that it followed ADA guidelines for readability and contrast but make sure it plays into the overall Fall theme
• Bring in visual elements that speak to the overall theme of entering a new phase of life
• Craft engaging layouts and navigation throughout the site that encourages end-users to interact with buttons and links but still keeps it simple and clean