About + Experience

I am a nationally award-winning creative professional with nearly 25 years experience in online marketing design, print, merchandising and brand management. I focus on design that emphasizes usability, user experience, engagement and performance.

• History of orchestrating successful marketing strategies and initiatives designed to increase revenue for clients and productivity for the team.
• Direct and indirect team management, with nearly twenty years in cross-discipline employee on-boarding and more than ten years of peer mentorship.
• Refined relationship-building skills and experience working collaboratively with internal teams, vendors, internal and external sales staff, and external clients.
• Strong verbal and written communications background designed to help colleagues and clients understand complex concepts ranging from design strategy to usability to the implementation of AI.

Senior Web Design Strategist
FindLaw, part of Thomson Reuters
January 2007 – December 2023

Led creative direction for clients and internal design team by crafting data-driven design strategies and conceptualizing projects. Collaborated with cross-functional teams to implement client visions in online environments for cohesive brand representation. Assisted in designing websites, development, and marketing materials to achieve desired outcomes for clients.

Supported FindLaw’s product team in developing and launching a streamlined customer-facing product offering.

Created and implemented UI/UX strategies for internal team members and contracted design vendors. Collaborated with FindLaw’s top-tier clients on high-value and complex projects, from concept to completion with creative and successful outcomes. Oversaw escalated projects throughout production by addressing pain points, offering strategic recommendations, and resolving ongoing issues. 

• Promoted from Associate Designer to Senior Web Design Strategist for displaying strong team leadership performance.
• Spearheaded task force dedicated to uncovering practical AI applications within a fast-paced corporate setting.
• Executed AI features for design teams, following due diligence processes to enhance team efficiency.
• Appointed as Design Team subject matter expert (SME) representative for FindLaw AI Governance group in August 2023.
• Mentored five direct reports and trained 40 designers over the course of 17 years spanning US-based and Bangalore, India-based team members. 
• Identified components to streamline product options from five to three with a focus on minimizing confusion for the sales team and increasing clarity for external customers.

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Brand Manager
River City Rhythm, Inc.
January 2016 – June 2019

• Conceived, executed, and maintained all marketing and brand strategies for various platforms, including web, social media, fundraising, print, and merchandise. 
• Conceptualized and designed Corps’ members leadership training program. 
• Created and led RCR’s summer Drum Corps uniform management program by building distribution systems, identifying repair/replacement needs, organizing uniform components pre-season, and fitting uniforms for over 100 members. 
• Transformed website content from solely image-based to comprehensive presentation by drafting organization background details from scratch.
• Transitioned CMS from an unknown product to WordPress in line with industry standards and designed a brand new website that unified the brand. 
• Expanded membership from 80 to nearly 120 between 2016 and 2019 by facilitating recruitment efforts and attending events throughout the region.  
• Achieved a remarkable 260% merchandise revenue increase between 2016 and 2019 by improving and expanding product offerings.
• Introduced a new POS system (Square) to streamline the sales process, expand payment options, and provide real-time inventory tracking.

Member-at-Large River City Rhythm Board of Directors (2016-2019)