by Wendy Alexander | Feb 1, 2015 | Creative Process, Design, Design Application
I can’t tell you the number of times I’m asked to talk about photo use on websites. What’s better – stock images or client-supplied images? Abstract or realistic? Should I use that mangled car on my auto accident page? There are as many schools of thought for image... by Wendy Alexander | Apr 22, 2015 | Creative Process, Design, Design Application
In my last blog post, I began to address the use of custom, client-supplied photography for our sites. The why of it is really quite simple – personal photos establish authenticity, connects end-users to the brand, and builds trust with end users in a way that no... by Wendy Alexander | May 25, 2015 | Design, Design Theory
We’ve talked about photography use in site design and how it visually aligns a business to its’ end-user and can visually establish a narrative of the firm and how it operates and works with clients. But that’s only the beginning of the story… As designers, we’re... by Wendy Alexander | Aug 25, 2015 | Design, Design Theory
One of the greatest travesties I see in design is the dis-use and mis-use of fonts (heretofore known as typography) in web design. Working in our market, all-too-often we settle on the tried and overused basics of type within our designs. Arial, Verdana, and Times New... by Wendy Alexander | Oct 28, 2015 | Design, Usability and User Experience
Please note: this post was originally published in 2015 prior to the increased scrutiny on usability in terms of ADA in design. So, while the information here is still accurate at the base level, there are considerations to take into account when working on a website...