by Wendy Alexander | Apr 8, 2024 | Creative Process, Design, Design Application, Usability and User Experience
Way, way back in the year 2015 – which in the world of the internet was about a millenia ago – I wrote an essay about color and the complexity of how it is selected and implemented into the work we produce. In the essay one of the topics I briefly addressed was in... by Wendy Alexander | Nov 28, 2015 | Design, Design Theory
As we near the end of 2015, web design blogs are a-flutter over what they predict will be the hippest, coolest things in web design next year. While there is rarely full and total consensus, there are a few trends that seem to be permeating across the blogosphere and... by Wendy Alexander | Oct 28, 2015 | Design, Usability and User Experience
Please note: this post was originally published in 2015 prior to the increased scrutiny on usability in terms of ADA in design. So, while the information here is still accurate at the base level, there are considerations to take into account when working on a website... by Wendy Alexander | Aug 25, 2015 | Design, Design Theory
One of the greatest travesties I see in design is the dis-use and mis-use of fonts (heretofore known as typography) in web design. Working in our market, all-too-often we settle on the tried and overused basics of type within our designs. Arial, Verdana, and Times New... by Wendy Alexander | May 25, 2015 | Design, Design Theory
We’ve talked about photography use in site design and how it visually aligns a business to its’ end-user and can visually establish a narrative of the firm and how it operates and works with clients. But that’s only the beginning of the story… As designers, we’re... by Wendy Alexander | Apr 22, 2015 | Creative Process, Design, Design Application
In my last blog post, I began to address the use of custom, client-supplied photography for our sites. The why of it is really quite simple – personal photos establish authenticity, connects end-users to the brand, and builds trust with end users in a way that no...