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    • Portfolio + Case Studies
  • Observation + Examination
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The Complexity of Color Usage: 2024 Update

by Wendy Alexander | Apr 8, 2024 | Creative Process, Design, Design Application, Usability and User Experience

Way, way back in the year 2015 – which in the world of the internet was about a millenia ago – I wrote an essay about color and the complexity of how it is selected and implemented into the work we produce. In the essay one of the topics I briefly addressed was in...

SHOULD MY CLIENT USE CUSTOM PHOTOGRAPHY? YES, PLEASE!

by Wendy Alexander | Apr 22, 2015 | Creative Process, Design, Design Application

In my last blog post, I began to address the use of custom, client-supplied photography for our sites. The why of it is really quite simple – personal photos establish authenticity, connects end-users to the brand, and builds trust with end users in a way that no...

ALL ABOUT THE PHOTOS: TO STOCK OR NOT TO STOCK

by Wendy Alexander | Feb 1, 2015 | Creative Process, Design, Design Application

I can’t tell you the number of times I’m asked to talk about photo use on websites. What’s better – stock images or client-supplied images? Abstract or realistic? Should I use that mangled car on my auto accident page? There are as many schools of thought for image...

Recent Posts

  • The Complexity of Color Usage: 2024 Update
  • WHAT’S NEXT? BREAKING DOWN THE PREDICTIONS FOR DESIGN TRENDS IN 2016
  • DESIGNING FOR THE END-USER – WHY IS SITE USABILITY SO IMPORTANT?
  • TYPOGRAPHY – THE SECRET GARDEN OF WEB DESIGN
  • WHAT COLOR SHOULD I USE ON MY SITE? THE ANSWER ISN’T AS CLEAR AS YOU MAY THINK…

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